Meet the Team
Sportzal is built by a focused team with deep experience in data science, digital health, and enterprise technology.
Mustafa B.
Founder & CEOMustafa founded Sportzal to bring accessible, high-quality coaching to everyone. With a technical academic background and a deep interest in applied AI and training mechanics, he leads the product vision and strategy. He is focused on building Sportzal as a serious, scalable coaching platform that solves real problems for athletes.
LinkedIn (coming soon)Ahmed A.
Data Advisor & Beta Development SpecialistAhmed is a Data Advisor at bp, specializing in ETL pipelines, Power BI integrations, and automating data refresh schedules. With a postgraduate degree in Mathematics from the University of St Andrews and previous engineering roles at Sony and PwC, he brings robust data strategy experience. At Sportzal, he ensures our beta metrics and data pipelines are enterprise-grade.
LinkedInMohammed Jama
Digital Workplace & Infrastructure AdvisorMohammed serves as the Digital Workplace Lead at Our Future Health UK. His background includes technical leadership roles at EMCOR UK and Transport for London. He advises Sportzal on digital workplace tooling, infrastructure choices, and ensuring the platform is secure, scalable, and operationally resilient.
LinkedInIbrahim Farah
Product & Digital Health AdvisorIbrahim is a product leader in digital health and genomics, currently Manager of Product Growth at PureHealth. With prior experience at Our Future Health UK and as an Industrial Board Advisor at Queen Mary University, he guides Sportzal on health-tech best practices, product strategy, and user experience.
LinkedInAdvisor
(To be announced)We are currently engaging with additional advisors in the sports science and AI sectors.